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26/05/2013

Motor racing circuit to boost tourism

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An international-standard motor racing circuit being built near Cromwell is expected to create a tourism boost for Queenstown. 

The Highlands Motorsport Park will include a 4.8km circuit, a New Zealand Motorsport Hall of Fame Museum, go-kart track and skidpan when it opens early next year. 

Despite being located next to the Cromwell Speedway, the promo video for the $20 million-plus complex shows a ute speeding around the dirt footprint of the track, interspersed with clips of Queenstown activities such as jetboating and sweeping helicopter shots of the Remarkables and Queenstown. 

It’s advertised as a 40-minute drive from Queenstown and only a “seven-minute flight”. 

Marketing boss Marijke Dunselman: “Queenstown is the international gateway to the area and this will be an amazing facility which will benefit the whole area. 

“A lot of people will stay in Queenstown and travel over, while other groups will stay in Cromwell. Over the next couple of years there will be a huge amount of product development to cater to different groups – from your standard race meetings, to track days, testing facilities and corporate days,” Dunselman says. 

The track is being bankrolled by Australian businessman Tony Quinn, who owns VIP Pet Foods. 

The museum’s foundations and the first layers of the motorsport race track are already laid, with tarmac going down before the end of this year. 

 

 

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