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Mountain Scene - Best All-Round Newspaper
25/05/2013

Introduction

Mountain Scene is Queenstown's longest running, most read and most loved newspaper.

The weekly read Queenstowners love to hate but look forward to every Thursday. Mountain Scene tackles local issues head on dominating Queenstown media battle ground. Queenstown’s a fun and exciting place to visit and live rich with history, culture, adrenalin and excitement – New Zealand’s adventure playground. We cover it all blow by blow, in print and online.

We’re the local’s first choice for news and information. Local news, reviews, public opinion, scandal & gossip, entertainment, jobs, adventure activities shops & services and much more

Download the latest Queenstown media survey here

Hardhitting Content

  • NZCNA Newspaper of the year 2007/2008 and 2009 
  • 2007/2009 Qantas Media Awards Finalist.
  • Winner Qantas Media Awards; Best Community Newspaper 2006, Finalist Best Overall Newspaper 2006.
  • Exclusive News Policy

Most Critical Mass

• 87% reach 15+ Wakatipu residents What’s believed to be the country’s highest Market Penetration. 

• 69% of all Wakatipu households have Mountain Scene delivered 

• Low Home Penetration of Daily Papers – Southland Times 18 per cent, Otago Daily Times 22 per cent.
  Only 4per cent have both delivered. Only 38 per cent of Wakatipu Households have a daily paper delivered.

Locals First Choice

• Preferred Local Paper of 83 per cent of all Wakatipu 15+ Residents – six times more popular than The Mirror. ‘Queenstown Focus’ is the leading reason given for the preference – followed by ‘More Variety’, ‘More Relevant’, ‘More Local Information’, ‘Lots of Gossip’, ‘More News’ and ‘Serious and Controversial’. 

• “No.1 Classified Source” with local residents – almost three times more popular than its nearest rival.

More Time Spent Per Page

• Longest Read in Town with 38% more impact per edition than The Mirror– Exclusive local focus ensures readers spend longer reading Mountain Scene.

Seven-day Shelf Life

• Primary TV source and Weekend Weather 

Lion's Share of Local Retail & Other Advertisers
497 Regular Advertisers, incl. almost all major local retailers

 

In The Beginning ...

In The Beginning ...

"FILLING A LONG FELT NEED" was Mountain Scene’s first-ever headline on November 1, »»

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1973 - 1985

Mountain Scene takes the plunge and changes from fortnightly to weekly publication. 1974 Mountain Scene Ltd’s first annual general meeting is held on March 1 at the now-defunct Treetops Restaurant in Sunshine Bay. Maiden accounts for the year ended October 31, 1973 show the public but »»

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1986-1990

A senior board member of what is now Destination Queenstown, unhappy at a story, storms into the Mountain Scene office and threatens to punch a cub reporter. He leaves after a warning that police will be called if he doesn’t. Hostile takeover bid The board of the public but unlisted »»

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1991-1992

Auckland’s Metro magazine publishes Queenstown – Amusement Arcade in Heaven, written by a former Mountain Scene editor. Several Queenstowners write to the magazine to complain and the article also sparks a war of (unpublished) words between Mountain Scene’s publisher, who was »»

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1993-1995

1993-1995

Mountain Scene marks its coming of age with 12 months of 12 different community promotions costing »»

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1996-2004

Mountain Scene invests in its first computerised publishing system. Until then, all news and advertising content was typeset and pages put together at a remote printery from typewritten or hand-written copy and layouts. (A new state-of-the-art publishing system was installed in 2004.) A courier »»

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2005

2005

In December, a long-running court case comes to an end with the publication of the following »»

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2006 At last - the big one...

2006 At last - the big one...

B »»

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2007 Branching out

After years of success, the Mountain Scene team are spreading their winning formula across the South Island. A recently announced joint venture between Mountain Scene and Ashburton Guardian will see Scene Media launched in Dunedin. The glossy, weekly tabloid to be launched soon will be »»

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2008 Community Newspaper Awards

2008 Community Newspaper Awards Junior Sports Journalist Judge – Brent Edwards C1 – John Lazo-Ron (Howick & Pakuranga Times) C2 – Anika Forsman (Mountain Scene) Overall – John Lazo-Ron (Howick & Pakuranga Times) Anika Forsman (Mountain Scene) displayed a »»

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