Queenstown news and more...

4/09/2010

Introduction

Mountain Scene is Queenstown's longest running, most read and most loved newspaper.

Download the latest Queenstown media survey here

Hardhitting Content

  • NZCNA Newspaper of the year 2007 and Winner of nine Community Newspaper Association Awards including Best Journalist and Best Advertising Portfolio.
  •   2007 Qantas Media Awards Finalist.
  • Winner Qantas Media Awards; Best Community Newspaper 2006, Finalist Best Overall Newspaper 2006.
       
  • Winner of eight Community Newspaper Association Awards 2006; including Best Young Journalist, Best Sub-Editing and Best Advertising Portfolio.
  • Exclusive News Policy

Most Critical Mass

• 87% reach 15+ Wakatipu residents What’s believed to be the country’s highest Market Penetration. 

• 69% of all Wakatipu households have Mountain Scene delivered 

• Low Home Penetration of Daily Papers – Southland Times 18 per cent, Otago Daily Times 22 per cent.
  Only 4per cent have both delivered. Only 38 per cent of Wakatipu Households have a daily paper delivered.

Locals First Choice

• Preferred Local Paper of 83 per cent of all Wakatipu 15+ Residents – six times more popular than The Mirror. ‘Queenstown Focus’ is the leading reason given for the preference – followed by ‘More Variety’, ‘More Relevant’, ‘More Local Information’, ‘Lots of Gossip’, ‘More News’ and ‘Serious and Controversial’. 

• “No.1 Classified Source” with local residents – almost three times more popular than its nearest rival.

More Time Spent Per Page

• Longest Read in Town with 38% more impact per edition than The Mirror– Exclusive local focus ensures readers spend longer reading Mountain Scene.

Seven-day Shelf Life

• Primary TV source and Weekend Weather 

Lion's Share of Local Retail & Other Advertisers
497 Regular Advertisers, incl. almost all major local retailers

 

In The Beginning ...

In The Beginning ...

"FILLING A LONG FELT NEED" was Mountain Scene’s first-ever headline on November 1, »»

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1973 - 1985

Mountain Scene takes the plunge and changes from fortnightly to weekly publication. 1974 Mountain Scene Ltd’s first annual general meeting is held on March 1 at the now-defunct Treetops Restaurant in Sunshine Bay. Maiden accounts for the year ended October 31, 1973 show the public but »»

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1986-1990

A senior board member of what is now Destination Queenstown, unhappy at a story, storms into the Mountain Scene office and threatens to punch a cub reporter. He leaves after a warning that police will be called if he doesn’t. Hostile takeover bid The board of the public but unlisted »»

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1991-1992

Auckland’s Metro magazine publishes Queenstown – Amusement Arcade in Heaven, written by a former Mountain Scene editor. Several Queenstowners write to the magazine to complain and the article also sparks a war of (unpublished) words between Mountain Scene’s publisher, who was »»

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1993-1995

1993-1995

Mountain Scene marks its coming of age with 12 months of 12 different community promotions costing »»

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1996-2004

Mountain Scene invests in its first computerised publishing system. Until then, all news and advertising content was typeset and pages put together at a remote printery from typewritten or hand-written copy and layouts. (A new state-of-the-art publishing system was installed in 2004.) A courier »»

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2005

2005

In December, a long-running court case comes to an end with the publication of the following »»

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2006 At last - the big one...

2006 At last - the big one...

B »»

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2007 Branching out

After years of success, the Mountain Scene team are spreading their winning formula across the South Island. A recently announced joint venture between Mountain Scene and Ashburton Guardian will see Scene Media launched in Dunedin. The glossy, weekly tabloid to be launched soon will be »»

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2008 Community Newspaper Awards

2008 Community Newspaper Awards Junior Sports Journalist Judge – Brent Edwards C1 – John Lazo-Ron (Howick & Pakuranga Times) C2 – Anika Forsman (Mountain Scene) Overall – John Lazo-Ron (Howick & Pakuranga Times) Anika Forsman (Mountain Scene) displayed a »»

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