Mountain Scene is Queenstown's longest running, most read and most loved newspaper.
The weekly read Queenstowners love to hate but look forward to every Thursday. Mountain Scene tackles local issues head on dominating Queenstown media battle ground. Queenstown’s a fun and exciting place to visit and live rich with history, culture, adrenalin and excitement – New Zealand’s adventure playground. We cover it all blow by blow, in print and online.
Most Critical Mass
• 87% reach 15+ Wakatipu residents What’s believed to be the country’s highest Market Penetration.
Locals First Choice
• Preferred Local Paper of 83 per cent of all Wakatipu 15+ Residents – six times more popular than The Mirror. ‘Queenstown Focus’ is the leading reason given for the preference – followed by ‘More Variety’, ‘More Relevant’, ‘More Local Information’, ‘Lots of Gossip’, ‘More News’ and ‘Serious and Controversial’.
More Time Spent Per Page
• Longest Read in Town with 38% more impact per edition than The Mirror– Exclusive local focus ensures readers spend longer reading Mountain Scene.
Seven-day Shelf Life
• Primary TV source and Weekend Weather
Lion's Share of Local Retail & Other Advertisers
Mountain Scene takes the plunge and changes from fortnightly to weekly publication. 1974 Mountain Scene Ltd’s first annual general meeting is held on March 1 at the now-defunct Treetops Restaurant in Sunshine Bay. Maiden accounts for the year ended October 31, 1973 show the public but »»
29 Feb 2008
A senior board member of what is now Destination Queenstown, unhappy at a story, storms into the Mountain Scene office and threatens to punch a cub reporter. He leaves after a warning that police will be called if he doesn’t. Hostile takeover bid The board of the public but unlisted »»
Auckland’s Metro magazine publishes Queenstown – Amusement Arcade in Heaven, written by a former Mountain Scene editor. Several Queenstowners write to the magazine to complain and the article also sparks a war of (unpublished) words between Mountain Scene’s publisher, who was »»
Mountain Scene invests in its first computerised publishing system. Until then, all news and advertising content was typeset and pages put together at a remote printery from typewritten or hand-written copy and layouts. (A new state-of-the-art publishing system was installed in 2004.) A courier »»
After years of success, the Mountain Scene team are spreading their winning formula across the South Island. A recently announced joint venture between Mountain Scene and Ashburton Guardian will see Scene Media launched in Dunedin. The glossy, weekly tabloid to be launched soon will be »»
03 Mar 2008
2008 Community Newspaper Awards Junior Sports Journalist Judge – Brent Edwards C1 – John Lazo-Ron (Howick & Pakuranga Times) C2 – Anika Forsman (Mountain Scene) Overall – John Lazo-Ron (Howick & Pakuranga Times) Anika Forsman (Mountain Scene) displayed a »»
17 Apr 2008
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