Mountain Scene is Queenstown's longest running, most read and most loved newspaper.

Download the latest Queenstown media survey here

Hardhitting Content

• NZCNA Newspaper of the year 2007 and Winner of nine Community Newspaper Association Awards including Best Journalist and Best Advertising Portfolio.
•   2007 Qantas Media Awards Finalist.
• Winner Qantas Media Awards; Best Community Newspaper 2006, Finalist Best Overall Newspaper 2006.
     
• Winner of eight Community Newspaper Association Awards 2006; including Best Young Journalist, Best Sub-Editing and Best Advertising Portfolio.
• Exclusive News Policy

Most Critical Mass

• 87% reach 15+ Wakatipu residents What’s believed to be the country’s highest Market Penetration. 

• 69% of all Wakatipu households have Mountain Scene delivered 

• Low Home Penetration of Daily Papers – Southland Times 18 per cent, Otago Daily Times 22 per cent.
  Only 4per cent have both delivered. Only 38 per cent of Wakatipu Households have a daily paper delivered.

Locals First Choice

• Preferred Local Paper of 83 per cent of all Wakatipu 15+ Residents – six times more popular than The Mirror. ‘Queenstown Focus’ is the leading reason given for the preference – followed by ‘More Variety’, ‘More Relevant’, ‘More Local Information’, ‘Lots of Gossip’, ‘More News’ and ‘Serious and Controversial’. 

• “No.1 Classified Source” with local residents – almost three times more popular than its nearest rival.

More Time Spent Per Page

• Longest Read in Town with 38% more impact per edition than The Mirror– Exclusive local focus ensures readers spend longer reading Mountain Scene.

Seven-day Shelf Life

• Primary TV source and Weekend Weather 

Lion's Share of Local Retail & Other Advertisers
497 Regular Advertisers, incl. almost all major local retailers