Mountain Scene is Queenstown's longest running, most read and most loved newspaper.

The weekly read Queenstowners love to hate but look forward to every Thursday. Mountain Scene tackles local issues head on dominating Queenstown media battle ground. Queenstown’s a fun and exciting place to visit and live rich with history, culture, adrenalin and excitement – New Zealand’s adventure playground. We cover it all blow by blow, in print and online.

We’re the local’s first choice for news and information. Local news, reviews, public opinion, scandal & gossip, entertainment, jobs, adventure activities shops & services and much more

Download the latest Queenstown media survey here

Hardhitting Content

• NZCNA Newspaper of the year 2007/2008 and 2009 
• 2007/2009 Qantas Media Awards Finalist.
• Winner Qantas Media Awards; Best Community Newspaper 2006, Finalist Best Overall Newspaper 2006.
• Exclusive News Policy

Most Critical Mass

• 87% reach 15+ Wakatipu residents What’s believed to be the country’s highest Market Penetration. 

• 69% of all Wakatipu households have Mountain Scene delivered 

• Low Home Penetration of Daily Papers – Southland Times 18 per cent, Otago Daily Times 22 per cent.
  Only 4per cent have both delivered. Only 38 per cent of Wakatipu Households have a daily paper delivered.

Locals First Choice

• Preferred Local Paper of 83 per cent of all Wakatipu 15+ Residents – six times more popular than The Mirror. ‘Queenstown Focus’ is the leading reason given for the preference – followed by ‘More Variety’, ‘More Relevant’, ‘More Local Information’, ‘Lots of Gossip’, ‘More News’ and ‘Serious and Controversial’. 

• “No.1 Classified Source” with local residents – almost three times more popular than its nearest rival.

More Time Spent Per Page

• Longest Read in Town with 38% more impact per edition than The Mirror– Exclusive local focus ensures readers spend longer reading Mountain Scene.

Seven-day Shelf Life

• Primary TV source and Weekend Weather 

Lion's Share of Local Retail & Other Advertisers
497 Regular Advertisers, incl. almost all major local retailers