After years of success, the Mountain Scene team are spreading their winning formula across the South Island.

A recently announced joint venture between Mountain Scene and Ashburton Guardian will see Scene Media launched in Dunedin.

The glossy, weekly tabloid to be launched soon will be distributed to 45,000 homes, and will be 'more hard edged and editorially driven' than Allied Press's community Star newspaper or the daily ODT.

A website will also be launched at the same time.

Scene Media will not go head-to head with the ODT, but are expecting competitive tactics from Allied Press.

Around twenty staff will be employed to provide a more challenging and edgier paper for Dunedin.